The Challenge: Chemtrade was launching several internal programs for the first time, each with its own distinct purpose and audience. From BIPOC and Women's Empowerment Network to Chemtrade University, a Co-op Program, and a DEI department, these initiatives needed to come to life visually with no existing foundation to build from.
The Approach: Each program required its own identity while still feeling like it belonged within the broader Chemtrade organization. Logos and collateral were developed for all five departments with a bold, progressive design direction that reflected the forward-thinking values behind each initiative. Every piece was crafted to feel purposeful, inclusive, and built to last.
The Result: Chemtrade now has a full suite of internal brand identities that give each program a credible, professional presence. The cohesive yet distinct visual system helps employees connect with these initiatives and signals a genuine organizational commitment to culture, education, and equity.
