Couer Construction

The Challenge: Coeur Construction came to Studio 19 with no brand identity and a need to establish themselves as a trusted name in the construction industry. Beyond the foundational branding, the project eventually grew to include one of the most nuanced design challenges in the Studio 19 portfolio: trade show booth walls dedicated to load bearing wall removal. The goal was to communicate a highly technical construction process in a way that was accurate enough to build professional credibility, while being visually inviting enough to draw the general public into the booth.

The Approach: The project started with the logo, a clean and modern mark that incorporates both a house and a heart, reflecting the care and craftsmanship Coeur Construction brings to every project. The brand was then extended across business cards and a flyer. For the trade show booth walls, the design had to work on two levels simultaneously. Technical illustrations and information were presented with enough detail to satisfy informed audiences, while the overall visual layout was crafted to be approachable, engaging, and easy to absorb for homeowners encountering the concept for the first time.

The Result: Coeur Construction now has a brand identity that captures both the precision and the heart behind their work. The trade show booth walls stand as some of the most strategically designed pieces in the Studio 19 portfolio, successfully bridging the gap between technical expertise and public appeal on the trade show floor.